Thinking
Thoughts from the Studio.
Strategy & Design
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Why Brand Values Go Beyond Words
All killer, no filler / all filler and very little killer. Separate your communications into descending categories of importance to avoid the filler trap.
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Strategy is hard, but doing anything without one is harder.
Imagine being in an airport that didn’t bother showing you how to find your gate, where the toilets were or when your flight was due to depart.
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When is everything is talking heads videos, where does design exist
Our brains create patterns using comparisons, when we see two things side-by-side together they will form a pattern that we assign meaning to.
Communication & Collaboration
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The power and pleasure of a good analogy
Analogies are sometimes called the core of cognition because of their amazing ability to help us master abstract concepts. Drawing analogies from a recognised domain really speeds up comprehension.
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The human ear is very attuned to even the slighted change in tone
Energy, attitude and character are all wrapped up in the tone of your communications. Consciously assigning what tone you are aiming for is a simple way to take advantage of it.
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Immersion becomes a drawback when we don't remember how we
When we are immersed in something we have the full picture in our head. And it’s very hard to remember how things appear without having it. Yet not everyone has this full picture.
Creativity
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The Power of Being Silly
How rediscovering creativity can change the way we think and work
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Capture, Connect, Curate.
If you've misplaced your creative spark somewhere between childhood and adulthood - here's how to lure it out of hiding.
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Why is it better to dream small rather than big?
Small frisky ideas are much less risky than larger more ambitious ideas.
Insights & Vibes
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IRL is where the action is now.
People tend to focus on the easiest thing to grasp, which can often be the least important part of what they need to understand. Keep the focus off bike sheds.
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Digital fatigue is growing, people are looking for alternatives.
All killer, no filler / all filler and very little killer. Separate your communications into descending categories of importance to avoid the filler trap.
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Communities and connecting in person is growing.
Energy, attitude and character are all wrapped up in the tone of your communications. Consciously assigning what tone you are aiming for is a simple way to take advantage of it.
